We have the pleasure to invite you to participate in a new edition of the “Malbec World Day”, a celebration that has become a classic in The Netherlands.  

The Embassy of Argentina will organize this event in a complete different way this year as part of the international promotion of our emblematic grape under the 2020 theme: 

“Malbec argentino: Me gusta”.

The Malbec World Day will be aimed at wine shops this year. For this occasion, we would like to promote Malbec wines during one week (November, 14 – 21) at as many wine shops as possible.

The Embassy will send banners and/or posters to place at the wine shops where your Malbec wines will be the center of attention to which you can add promotion material of the Malbec wines. All the customers of the shops will receive a discount buying Malbec wines, given by the importers.

Furthermore, we will offer you the possibility to send your wines to (other) participating wine shops for a tasting to increase the promotion of your malbec wines. 

For the proposed initiative, the Embassy of Argentina kindly asks your collaboration and participation once again. Should you be interested in participating in this year's edition, we would like to ask you to contact the wine shops of your choice in order to coordinate your participation. The Embassy, of course, will remain at your disposal and the wine shops for whatever you may need in regards with the arrangements.

The participating Malbec wine importers and wine shops will be promoted in specialized media and in the Embassy´s social media.

Any suggestions, feedback and comments are more than welcome. 

For more information and/or to confirm your participation to the “Malbec World Day”, we kindly ask you to contact the Economic and Commercial department of our Embassy, 

either by phone to +31 70-311 84 26/27 or to the following e-mail address: Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken. 

We are looking forward to counting with your presence.